Building on her classic Direct Marketing experience at DtoC companies such as Thieme, Dover Publications, and Book of the Month Club, Natalia formed Rave to bring her extensive knowledge of direct marketing programs to select clients, with a special focus on integrated content-centric lead generation campaigns.
Natalia, on her business philosophy: "Multi-channel strategy overlaid with analytical, data-driven methodology is the root of my approach to marketing. For establishing and nurturing great customer relationships, it is critical for success."